Why real estate? It’s a question Alex gets asked all the time.
“It really just comes down to that we love doing, being able to meet awesome people and build great relationships,” he explains. “Real estate combined my love of customer service and business and creativity. You take business and passion and put it together into something you want to do in life, and hopefully that’s your career.”
For the last several years, Alex has built his business with passion and done so in an unconventional way. He began Peak Properties, co-founding with Derek Weber, with a team concept in mind from the start, which is a departure from the traditional model of most realtors that grow a team out of necessity. The usual arc sees an enterprising realtor gain success, build a team to accommodate the increase in demand, and function as a realtor’s ad hoc fiefdom.
“We think of ourselves more as an agent co-op,” Alex says. “Our agents have their own buy-in, and I don’t make every decision. Our clients dictate the majority of our decisions, and we support our agents in service of those decisions. That’s what we bring to the table.”
Success has followed, and one of the most satisfying aspects of this success is that it has earned the Peak Properties Group a good reputation amongst its peers. A reputation is an interesting thing because there always exists the reputation you want and the reputation you have. It’s when those become one and the same that success follows, which it has for Peak and for Alex. Although, that’s not to say it came easy.
“Most small businesses fail in the first year,” Alex explains. “Our expectation in the first year of our business was to put our heads down, focus on quality and educate ourselves on everything possible.” And Alex has used this as his model as he’s constantly seeking to educate himself on new and better ways of doing business. This is done in support of his team, and as he supports them, they continue to enhance the Peak Properties reputation.
“When we hear from our peers that they’re excited a Peak contract has come in, that’s rewarding,” he says. “And when they say they’re excited because we’re really good people to work with, that’s even better.”
3 Completely Random Facts About Alex
One of Alex’s virtues is he’s a self-described “sponge.” You’ll find him with a podcast in each ear, researching new ways of doing business on the web, and always seeking ways of improving.
At home, you can find Alex with his corgi Kaia, his cat Gracie and his husky Colby.
Alex’s dream vacation: Bali. Why? To fully unplug. “Work is my hobby right now, so it’s hard to unplug. But, it’s only truly work if you don’t like doing it.”